A New Look For Our Fundraising Products

Earlier this year, our CEO previewed a new design system and visual style for our fundraising products. We're excited to announce that we've begun implementing this visual style across the platform.

These changes lay the groundwork for our new design system and many user experience improvements to come over the next year.

Here’s a quick summary of what’s changed:

Typography

We’ve consolidated from three fonts down to one for reduced noise and a clearer information hierarchy. Simple text styles make information in the product easier to comprehend.

Colors

Our new color palette reduces the number of colors across the product to improve focus and convey a lighter, more spacious feel. Notably, we’ve changed the product background color from gray to white and are leaning into a bold, monochromatic palette to highlight key information. This is important when presenting high information density.

Content Appearance

Previously, almost all content had elevation via shadows which put emphasis on too many elements on the page. Now, primary content lays “flat” on the page while elevation is exclusively used for emphasis, guiding the user to the most important action on the page. This change reduces visual clutter and creates a simpler hierarchy.

Buttons

To make the product more approachable and increase user interface feedback, we’ve made our buttons rounder and added interactive elements when users hover or click.

Expect More Updates Soon

These updates are the first big step in a long-term process of making our products more powerful in the hands of our customers. Over the next year, expect to see more refinement as we continue to implement a new design system and update important product flows to create a more streamlined and enjoyable experience.